Who We Are
We are a full-service agency and content studio dedicated to helping companies thrive through strategy, creativity, technology services, and human talent. We combine innovative thinking, technology, and multidisciplinary expertise to create outstanding digital solutions for our clients.
Job Purpose
We are seeking a highly experienced and strategic Search Strategy Director who is fully bilingual in Spanish and English to define and lead best-in-class search strategies for global brands.
In this role, you will serve as both a strategic leader and hands-on innovator, translating the evolving search landscape into actionable opportunities for clients and the agency. You will leverage search insights and data to understand customer intent, uncover business opportunities, and develop integrated strategies across traditional SEO, AI-powered search, social search, content, user experience, and technical SEO.
You will also play a key role in expanding our search capabilities, developing high-performing teams, establishing scalable processes, and connecting search performance to measurable business outcomes.
Job Details
Location: 100% Remote, open to candidates based in Nicaragua, Costa Rica, Mexico, Colombia.
Schedule: Monday to Friday, 8:00 AM to 5:00 PM Nicaragua Time.
Language Proficiency: Spanish: Native | English: C1+ reading, writing, and conversation.
Availability: Immediate availability preferred
Key Responsibilities & Duties
Lead the creation, definition, execution, and continuous optimization of holistic search strategies.
Represent the Search practice as a senior strategic thought leader, innovator, and advocate for the role of search across the customer journey.
Hire, manage, mentor, and develop a high-performing team of search strategists and SEO specialists.
Serve as an integral member of account leadership teams, providing strategic recommendations that drive innovation and performance.
Leverage search data alongside other research sources to understand user intent, inform content strategies, and identify business opportunities.
Develop strategic SEO roadmaps, frameworks, and scalable processes that improve performance through content, user experience, and technical foundations.
Pitch, develop, and implement new search projects, capabilities, and service offerings.
Lead and implement AI Search Optimization and Generative Engine Optimization (GEO) strategies.
Define success metrics and translate SEO performance into meaningful business outcomes.
Collaborate with multidisciplinary teams to integrate SEO strategies and best practices throughout client initiatives.
Deliver actionable insights and strategic recommendations through clear, visually compelling reports and presentations.
Optimize social search channels, including YouTube and TikTok, to maximize brand and content visibility.
Integrate paid and organic search strategies and workflows to reduce costs while maximizing business performance.
Conduct recurring SEO audits, technical assessments, and competitive analyses.
Communicate complex SEO concepts, recommendations, and success stories clearly to technical and non-technical stakeholders.
Develop frameworks and processes to systematically measure, track, and improve search performance.
Advise technical and development teams on website implementation to maximize search indexability and visibility, including JavaScript SEO and accessibility considerations.
Define search-driven guidelines for page content, copy, page speed, accessibility, indexability, structured markup, site architecture, URL structures, page titles, meta descriptions, headings, anchor text, internal linking, and XML sitemaps.
Monitor, analyze, and report search performance to internal and external stakeholders.
Stay current with changes in the search ecosystem and identify emerging opportunities across AI search, machine learning-driven automation, visual search, voice search, and social search.
Academic Background
Bachelor’s degree in Marketing, Communications, Business, Digital Media, Technology, or a related field.
Relevant certifications or advanced training in SEO, search marketing, analytics, digital strategy, or related disciplines are valued.
Required Skills & Experience
8–10+ years of professional search experience, including at least 3 years leading high-performing teams.
Demonstrated experience leading and managing SEO specialists or search strategy teams.
Proven track record of driving measurable improvements in organic search and broader search performance.
Strong e-commerce and retail SEO experience, including optimization of product and category pages and shopping feeds.
Hands-on experience with GEO and AI search optimization for AI Overviews and LLM-driven platforms such as ChatGPT, Perplexity, Gemini, and AI Mode.
Experience working with global brands and international SEO strategies across multiple regions, websites, and languages.
Deep understanding of search engine algorithms, ranking factors, SEO best practices, and technical SEO.
Experience defining, documenting, and implementing internal SEO processes and best practices.
Strong experience developing and executing content strategies designed to improve brand visibility, traffic, and engagement.
Proficiency with SEO and SEM platforms such as SEMrush, BrightEdge, Ahrefs, and Screaming Frog.
Proficiency with analytics and visualization platforms such as Google Analytics, Looker Studio, Adobe Analytics, Google Search Console, and Tableau.
Experience with GEO and AI search tracking platforms such as Profound, BlueFish, and BrightEdge AI Catalyst.
Advanced Excel skills, including pivot tables, VLOOKUPs, and working with large datasets.
Strong analytical capabilities with the ability to identify patterns, interpret complex datasets, and translate findings into strategic decisions.
Strong project management and organizational skills, with the ability to manage multiple initiatives and deadlines simultaneously.
Excellent written and verbal communication skills with strong presentation and data storytelling capabilities.
Experience testing and leveraging AI tools, including ChatGPT, within SEO workflows.
Experience with paid search/SEM or demonstrated experience integrating paid and organic search strategies.
Native Spanish proficiency and C1+ professional English proficiency.
Preferred Qualifications
Extensive experience developing search strategies for e-commerce, retail, and complex enterprise websites.
Experience advising development teams on JavaScript SEO, structured data, accessibility, site architecture, indexability, and technical search requirements.
Experience building or expanding SEO and search service offerings within an agency environment.
Demonstrated ability to present strategic recommendations and performance insights to senior client stakeholders.
Experience integrating organic search, paid search, social search, content strategy, and AI-powered search into unified customer acquisition strategies.
Nice to Have (Not Exclusive)
Experience with emerging search environments, including visual search, voice search, social search, and machine learning-driven automation.
Relevant certifications in analytics, SEO, search marketing, or digital strategy.
Experience establishing measurement frameworks for AI search visibility and GEO performance.
Experience developing scalable search methodologies, playbooks, and operational processes for multidisciplinary teams.
Core Competencies
Cultivates Innovation
Generates useful ideas that introduce better or differentiated approaches.
Brings fresh perspectives to Search, analytics, and business challenges.
Challenges existing processes and identifies opportunities for continuous improvement.
Collaborates
Works effectively across disciplines to achieve common client and business objectives.
Builds trust through open, proactive, and effective communication.
Creates an environment that supports knowledge sharing and high-quality teamwork.
Manages Complexity
Gathers and evaluates information from multiple sources to address complex Search and business challenges.
Assesses different solutions, opportunities, risks, and potential outcomes.
Translates complex information into structured strategies and actionable recommendations.
Communicates Effectively
Communicates complex Search concepts clearly, compellingly, and concisely.
Adapts presentations and recommendations to technical, business, and executive audiences.
Uses data storytelling to connect Search performance with business objectives.
How to Apply
If you are excited about shaping the future of search, leading high-performing teams, and developing strategies that connect SEO, AI-powered discovery, content, technology, and measurable business outcomes, please submit your updated CV and relevant portfolio, case studies, or project links through the application form available on our careers page.
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